Develop your tailor-made Communication Blueprint!

Sign up to the Online Course "Communicate for successful Change" to become more visible and proactive in project communication!

Sign up now!

The role of the Project Sponsor is to be the “face of the project”. This means communicating about the project, its vision and expected benefits and leading by being a role model for the change.

The Course will help you better understand the elements of the role of a Project Sponsor in communication and the importance of communication in a Project or in a Change context.

After completing the Course, you will find it easier to use practical and applicable tools and formal communication throughout the life cycle of the project to engage and motivate stakeholders and more naturally communicate ad hoc in numerous relevant situations, all for the success of the project.

We will discuss a few ideas to accelerate change programmes by adapting your communication to your audience and the project situation.

What to expect?

The  Course has been structured to be in bite-sized, practical chunks which  you can apply immediatly. You can move at your own pace. The  Course is made up of 3 Lessons, which should be consumed over a 2 - 3   week period. The content will take you circa 5 hours in total to work through. Of course there may be some elements that you are already familiar with, and others that you might spend more time on.

Your time investment will be circa 1.5 - 2 hours per week over a period of 2 - 3 weeks.

Course Programme

Communication is probably the most important aspect in any change programme that you MUST get right! People’s buy in depends on it and by communicating well and adapting your messages to the audience and the project situation, you can accelerate the change and mitigate resistance to change.

Are you up for the challenge to brush up your communication skills for project success?

The Course Goals:

  1. Consider being the “face of the project” / the “cheerleader of change” to accelerate change programmes
  2. Adapt change messages according to the phase of the project, the audience and the change challenge
  3. Invest regular time in communication activities throughout the project to increase buy-in and reduce resistance

The following lessons will take you through some learnings which will enable you to build your own Communication Blueprint:

Lesson 1: The Cheerleader of Change - Project Sponsor role in Communication

  • Understand the role of the Project Sponsor in communications and the importance of communication in a project
  • Review some change concepts and link them to communication activities throughout the change

Lesson 2: Practical tools to master the formal Project Communication

  • Apply change theory to develop and communicate relevant messages to the right recipients throughout the lifecycle of the project
  • Agree a communication plan and start using various formal and informal communication tools; adapting messages according to the audience and the project phase
  • Start communicating about the project, its benefits and vision and leading the change by being a role model

Lesson 3: Make a real impact with informal Project Communication

  • Manage more naturally communication ad hoc throughout the project
  • Recognise and manage resistance to change
  • Establish your Communication Blueprint: start immediately to be a move visible and proactive project sponsor by scheduling communication activities


After completing this course, you will have continued on your journey to become a more visible and proactive Project Sponsor. Your communication activities (formal or informal) will set you up as “the Cheerleader of Change” and make a significant difference to the success of the project.

In order to get the most benefit out of the course, adopt the attitude of an active learner, don’t just passively consume the content, apply it to your own circumstances!

About the instructor

Passionate about helping people through Change

Cathrin Kolb

I have more than 20 years’ experience as a Change Manager and Project Manager in various sectors and countries. During this time I have coached and supported numerous Project Sponsors in various change programmes. From this experience stems my ambition to help you with the support and training you often don’t get! I personally have been trained & certified in Project Management and Change Management Theory (PMI (Project Management), PROSCI (Change Management Facilitator), Lean Six Sigma trained up to Master Blackbelt Level). I am a Mentor with the Warwick Business School Mentoring Programme, which has won the Bronze Award for ‘Best Mentoring Programme’ at the British National Training Journal Awards. I have been a Mentor with the Programme since its inception in 2009. I plan to take you on a journey of discovery and learning. Here is to you becoming a more visible and more proactive Project Sponsor, contributing to the success of your projects!

Become more visible and proactive in project communication!

Sign up to the Online Course "Communicate for successful Change" for practical tools and your own Communication Blueprint.

Sign up now!

Do you want to go back to basics?

In the Course: “Setting the Project Sponsor up for Success” we looked at a number of aspects that make a successful Project Sponsor. Communication is one of these aspects. How did you score yourself when you assessed your performance in the communications aspect? Did you commit to some powerful actions to improve your communication repertoire? Did you already introduce more communication into your role? Well done if so!

If you have not taken the Course “Setting the Project Sponsor up for Success”, have a look at the following link to see whether you would find it beneficial.

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